Amsterdam, The Netherlands, 23rd April 2019: Nikon introduces the latest member of the COOLPIX family, the fun-loving COOLPIX W150. Waterproof, shockproof, freezeproof, and dustproof, this compact adventure camera is built to go anywhere and offers truly hassle-free operation.

From snowy landscapes to underwater scenes, the COOLPIX W150 is so easy to use that anyone can capture superb photos and videos with it. Underwater Face Framing mode ensures great shots in the pool or on a dive of up to 10 m. And the camera is shockproof up to 1.8 m, so it can take a few knocks on a family holiday or at a party. Nikon’s low-light CMOS sensor and precision NIKKOR 3x optical zoom lens deliver beautifully sharp images. A dedicated movie button makes it simple to switch straight to recording Full HD movies with stereo sound.

Fun features include a range of in-camera photo effects that are easy to add, and an optional interactive Variety Menu for kids. Turn it on and users can attach voice messages to photos, activate playful welcome screens, animate slide shows, and more. Waterproof accessories like Nikon’s easy-to-spot floating strap keep the camera safe. SnapBridge makes it simple to share the best shots, or use a smart device to shoot remotely.

Ines Bernardes, product manager at Nikon Europe, comments: “The COOLPIX W150 is a great waterproof point-and-shoot. Kids can have fun with it, parents don’t need to worry about it—and it’s available in a range of vibrant colours. If you’re off on a weekend with friends, this is the camera that’s always ready to go.”

Summary of key features

Waterproof 10 m | Shockproof 1.8 m | Freezeproof -10 °C | Dustproof. True point-and-shoot ease from the COOLPIX that can handle a drop or two, excels in the cold, and just loves a pool party.
Underwater Face Framing mode. The camera snaps up to four photos each time it sees a face.
Always beautiful results. Low-light CMOS sensor, precision NIKKOR 3x optical zoom lens, and 6x Dynamic Fine Zoom for extra reach.¹
Brilliant movies. The camera records Full HD (1080p/30 fps) video footage with stereo sound.
Point-and-shoot ease. Settings are automatically optimised. The large, anti-reflective LCD screen offers clear visibility, even underwater.
Fun Variety menu. Users can shoot with a simple menu interface or turn on the Variety menu, which is packed with interactive features.

SnapBridge compatibility

Nikon’s SnapBridge app for iOS and Android must be installed on a compatible smart device before SnapBridge can be used with this camera.

¹ Magnification of Dynamic Fine Zoom is calculated from the maximum wide-angle position of the optical zoom.